Beijing shelf by shelf goods: how to improve profitability of Chen Lielai stores?

发布时间：2014-11-04 发布者：

Beijing power net news: 1, goods shelves shelf section layer configuration display:

Gold: display the height from the ground about 85 - 160 cm, for Chen Liezhan 70% sales of goods, in addition to the appropriate display because the end frame, right is not enough and display not accounted for 25% of sales of goods and merchandise brand or exclusive, single in the golden section must not allow display no gross profit or low margin commodity.

2, shelf positioning display:

In the supermarket, some items to display position is confirmed, not quite a period of time to change, this is the location of the display. In the actual business activities, some of the products has high brand awareness, with a large number of loyal consumer groups, and they often identify the brand to buy, so these brand-name products need to be positioned on display. The customer will display position straight to these products and come, no need to spend time compared with other brand.

Middle: shelves from the lower number of second or third layer position, used to display low margin commodity or due to customer needs and have to buy the most suitable.

The next section: the lower shelves, display turnover speed, large volume and children's supplies, food, but never allowed to put in the lower section of the promotion commodities exhibition sales.

Warm tip: the strength of Germany (Beijing) Industrial Equipment Co., Ltd is located in Beijing Da Xing Lu Town Industrial Development Zone, is the northern region the most advanced technology, the scale is biggest, the lowest price of the storage shelf equipment manufacturing one of the Beijing shelf factory, is a set of apparatus, Wu Liurong apparatus, storage equipment, exhibition display products development, manufacturing, sales and after-sales service as one of professional storage equipment company.

Beijing shelf company introduced a large number of foreign technology in the process of continuous improvement of product quality and lay a solid foundation for future growth and to provide a reliable guarantee. At present the company's products throughout the country and exported to foreign markets, has been the U. s.priority products, Dangdang, LOCK&LOCK, LG electronics, Office Depot, lasafo and many other well-known electronic Business Company provide size totaling several thousand seat rack engineering; is Lingzhi clothing, the Great Wall automobile, railway construction engineering group, the North Hella lights, Sany, MCC Sadie, Knowles electronics, the Second Artillery logistics and Materiel Command and other famous enterprises and institutions of the shelf suppliers.